MTV Adds 'Made in Singapore' Shows For its Southeast Asia Audiences in August


High on Singapore’s SG50 celebrations, MTV today announced the launch of two ‘made in Singapore’ shows for millennials in Southeast Asia in August – weekly socially connected music and lifestyle show, The MTV Show returns for its fourth season on Saturday, 15 August at 2pm, having found its new shoot location at Zouk and MTV News, the ultimate news source for music, entertainment, movies, current events, international and regional artists, and interviews on the web for millennials around Asia. Launched over the past National Day weekend, MTV News also airs as interstitials in Southeast Asia (Indonesia, Philippines, Singapore and Malaysia), which are produced at tertiary institution LASALLE College of the Arts in Singapore.

The latest season of The MTV Show is shot in Singapore at the iconic nightclub Zouk, one of MTV’s long-time brand partners for over two decades. MTV has an on-going involvement as the Official Music Channel for ZoukOut, one of Asia’s biggest dance music festivals organised by Zouk.

“We have a strong relationship with Zouk including a successful collaboration for ZoukOut. Zouk as a venue for the show production provides a perfect set-up in line with The MTV Show’s creative direction for the new season and we look forward to creating some exciting content for our fans from this very exciting venue,” said Paras Sharma, Vice President of MTV & Digital Media, Viacom International Media Networks Asia. 

“Zouk is very excited to be able to be part of MTV's new project as we go back a long way! Back in the day, before cable TV was so easily available, the MTV Bar (which is now called Phuture) was the only place one could watch MTVs! We have since come a long way and continue to collaborate with MTV on many other tie ups and projects including our year end dance music festival, ZoukOut where MTV has been our Official Music Channel for at least 10 years!” said Sofie Chandra, Head of Marketing & Events, Zouk.