MTV Serves Up Tasty Competition Series 'Snack-Off' In Asia

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MTV expands its foray into the cooking show genre! Tasty competition series Snack-Off is the latest cooking offering from the belly of mastermind Rob Dyrdek (MTV’s Ridiculousness). The food-themed show with an MTV spin for young people will premiere on MTV in Asia on Thursday, 30 July at 9pm (WIB), 10pm (SG), and 11pm (MY), Monday, 3 August at 12pm (PH), and Saturday, 29 August at 10pm (TH). Hosted by Eddie Huang with judges consisting of supermodel and food fanatic Chrissy Teigen, comedian Yassir Lester and master chef Jason Quinn, this new hilarious series will bring food and laughter to MTV’s audiences. Amateur chefs battle it out using creativity in the kitchen to transform everyday munchies into full-fledged meals.


Stand-up comedian Yassir Lester, supermodel Chrissy Teigen, master chef Jason Quinn, host Eddie Huang on Snack-Off


In each half hour episode, Huang brings his snack-expertise to help guide contestants through a series of unique challenges which range from making an entrée using potato chips as the "Mystery Munchie" to creating a gourmet dessert using jelly beans. The judges then taste, debate and determine the amateur chefs' fates. The contestants are all vying for a cash prize, their recipe in the "Snack-Off" cookbook, and the coveted golden spork necklace! The show promises to leave fans hungry for more. Click here for a sneak peak.

Huang is widely known as the chef and owner of the popular restaurant Baohaus in New York City's East Village – an advocate for the young and cultured as well as experienced foodies alike. He is also a writer, speaker and producer and his memoir and first book, Fresh Off The Boat released by publisher Spiegel and Grau, a division of Random House became a New York Times Bestseller in its first week.


Eddie Huang, host of Snack-Off


Following May’s premiere of Brothers Green: EATS!Snack-Off is the second food-themed show MTV is airing in Asia. In a U.S. study, nearly 50% of millennials call themselves “foodies”* and a separate U.S. study found that millennials also crave heightened eating experiences with intense flavours and extreme textures**. These are reflected in the show’s usage of snacks and random ingredients such as crispy, deep-fried bacon, sweet, sugar-glazed donuts and sticky peanut butter to come up with creative and delicious recipes.


Chrissy eating on Snack-Off 


New episodes of the latest season of Ridiculousness also premiere on MTV on Tuesday, 25 August at 9pm (WIB), 10pm (SG), and 11pm (MY), Friday, 28 August at 12am (PH), and Thursday, 22 October at 11pm (TH).

To learn more about Snack-Off, please visit the show page on MTVAsia.com. Recipes will be posted up on the show page following the premiere of each new episode.

Snack-Off is produced by Super Jacket, Inc. for MTV with Rob Dyrdek and Shane Nickerson serving as Executive Producers. Todd Garner of Broken Road Productions is Executive Producer. Geoff Bunch and Kip Madsen are Co-Executive Producers. Lauren Dolgen, Jessica Zalkind, Kristina Edwards, Michelle Klepper and Margaret Goodman serve as Executives in Charge for MTV.

Sources:
*(2013). "BBDO Atlanta's Millennial Study." BBDO Atlanta. 
http://www.bbdoatl.com/millennialsandfood/

**Lukovitz, Karlene. (2009, January). "Figuring Out Gen Y's Eclectic Eating Preferences." MediaPost.
http://www.mediapost.com/publications/article/98919/

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