NTUC FairPrice introduces Food Waste Index to track food waste and launches Food Waste Initiative at FairPrice Xtra hypermarkets

PRESS RELEASE


Did you know that every year, a third of the food produced for human consumption gets wasted in the world? In 2014, the total amount of food waste in FairPrice for that year was 2,200 tonnes, equivalent to 88 garbage trucks. This, however, only makes up about 0.3 per cent of the total food waste generated in Singapore over the same period. With food making up 10 per cent of the total waste in Singapore, food waste is something that is becoming extremely evident, and is affecting our world as we speak.




We are excited to share that on 28 May 2015, FairPrice has  launched its new waste reduction framework, which comprises 3Ps – Processes, Partnerships, and Public Education. As we know how severe the issue of food waste is becoming, and what it might potentially do to our planet, we want to promote a greater awareness of food waste. FairPrice has developed a Food Waste Index – an industry-first in Singapore, that will be able to measure the annual total food waste of all FairPrice stores islandwide. Apart from that, we are partnering with Food from the Heart (FFTH) in efforts to donate wholesome food products to the less fortunate in our community.

FairPrice also aims to reshape mindsets towards receptivity to ‘imperfect-looking but perfectly safe’ fruits and vegetables.

Fruits and vegetables often get neglected and discarded for their minor flaws like small scratches and bruises, which only adds to food waste. However, these imperfect-looking but perfectly safe foods possess the same taste and quality as any other! As part of our new efforts, FairPrice is launching its “Great Taste Less Waste Selection”, where FairPrice will sell fruits and vegetables that have been left unsold due to slight bruising will be repackaged and sold at lower prices.

As a socially responsible retailer, FairPrice looks to lead by example by doing our part to reduce food waste. We have developed a comprehensive Food Waste Framework that will be tracked by the Food Waste Index. This allows us to take a more structured and sustainable approach to tackle the issue of food waste on multiple fronts. We also encourage our customers to join us in our efforts to reduce waste; and together help contribute towards a more sustainable environment. ~ Mr Seah Kian Peng, CEO of NTUC FairPrice

FairPrice, being a retailer with a heart, strives to contribute towards a sustainable environment. And we cannot do it alone. We want you to join hands with us as we do our part in reducing food waste in Singapore.




The Food Waste Index was developed based on a consultative study and measures the annual total food waste against the total retail space of all FairPrice stores across all retail formats island-wide. The Food Waste Index will enable FairPrice to track its progress on various food waste reduction initiatives under the Food Waste Framework. The Food Waste Framework aims to reduce food waste on three fronts – Processes, Public Education, and Partnerships.




Processes

To reduce waste at stores, FairPrice is piloting the “Great Taste Less Waste Selection” at all
seven FairPrice Xtra stores located across the island. Wholesome fruits and vegetables that
are left unsold due to blemishes will be cut into smaller pieces or trimmed before being
repackaged and sold at a lower price. Some of these include fruits such as apples, pears, and oranges, and vegetables such as carrots, corn, and bitter gourd. This concept of repackaging produce was derived after consultation with staff and industry experts, as well as references to overseas case studies.

Currently, FairPrice also marks down prices of seafood and chilled meats after being
displayed for a day at all FairPrice stores.

Beyond this, FairPrice is also exploring the possibility of processing food waste into compost.

Public Education

To complement the “Great Taste Less Waste Selection” pilot programme, FairPrice also
launched a campaign to create greater awareness of food waste among the public and
educate customers on handling food with care. The campaign also looks to reshape mindsets on how wholesome fruits and vegetables with blemishes or bruises are still good for consumption. The campaign will utilise in-store collaterals and social media to garner public interest and support.

Partnerships

Earlier this year in April, FairPrice also started a long-term partnership with Food from the
Heart (FFTH) where 55 FairPrice stores donate unsold but still wholesome canned food
products to the community through FFTH on a regular basis. Previously, FairPrice stores
donated such food products on an ad-hoc basis to more than 30 charities in Singapore. With
the new collaboration with FFTH, these charities will be able to acquire the products directly
from FFTH. This initiative will further reduce the total amount of food waste while increasing
the donation of products to charities. By July this year, FairPrice targets for all 126 FairPrice
stores to donate directly to FFTH.

Last year, FairPrice also donated S$10,000 to FFTH as its sole campaign sponsor for World
Food Day 2014.

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