Top-Rated Oggy and The Cockroaches make Nickelodeon Their New Home

PRESS RELEASE



Nickelodeon in Asia is kicking off 2015 by welcoming Oggy and the Cockroaches, to its programming line-up. In the year ahead, Nickelodeon will deliver fresh hits, a deep pipeline of new series, and tent-pole events tailor-made for the tastes of today’s post-millennial generation of kids. One of the most beloved cartoons globally, Oggy and the Cockroaches is a worldwide hit broadcasting in over 150 countries on major networks. Featuring Oggy the cat, your typical victim, and three cockroaches, who won’t leave him alone, the show premieres as a two-hour marathon on Thursday, 1 January 2015 at 12pm (HK/PH/SG), 12.15pm (TH/WIB) and 1.15pm (MY) before beginning its regular timeslot on weekdays from Monday, 5 January at 5pm (PH), 5.05pm (TH/WIB), 6.05pm (MY) and 6.50pm (HK/SG).




Oggy and the Cockroaches reimagines “old-fashioned” slapstick cartoons in an ever-fresh hit battling good versus bad and big versus little. The simplicity of the plotline with wild chase scenes and endearing characters, complemented by the lack of dialogue and the colourful world of animation, brings together families of all ages for an enjoyable co-viewing experience. The cartoon was produced during 1998 to 2013 and has enjoyed 15 years of television success with a total of four seasons and garnered over 2.2 million fans on its Facebook page.

Nickelodeon in the U.S. has been chalking up ratings wins this year, driven by strong performances from its hit live-action and animation slate of programmes such as The ThundermansThe Haunted Hathaways, and SpongeBob SquarePants. It closed 2Q14 as basic cable’s number-one network in total day with Kids 2-11 (2.6/834K) and total viewers (1.6M), marking the network’s third consecutive quarter at the top. It was the top-rated total day network for the 3Q14 with Kids 2-11 (2.4/748K); and among total viewers, the network averaged 1.4M P2+ that quarter.



In 2015, Nickelodeon will be running year-long campaigns “SpongeBob SquarePants: Everything is Funnier with Friends” and “Teenage Mutant Ninja Turtles: Heroes, Brothers, Dudes,” as well as bringing to viewers new seasons of returning hit series The Haunted HathawaysWinx Club and Rabbids Invasion. It will continue to deliver laughs for kids by building its slate with even more content including just-releasedBreadwinners and Max & Shred, and new original series Dora and Friends: Into the City!Alvin!!! and the Chipmunks, and Bad Seeds.

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