MTV and Tourism Promotions Board Philippines Collaborate For the First-Ever MTV Music Evolution in Manila


Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIAB, VIA), announced today that MTV has entered a brand new collaboration with the Tourism Promotions Board (TPB) of the Philippine Department of Tourism (DOT), to showcase iconic international music artists and the hottest new acts in both the regional and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.

The collaboration will see the launch of MTV Music Evolution in the second quarter of 2015, as the concert brings to life the evolution of a music genre and enables young people to experience and discover how music styles and sounds have evolved over the years. Recorded live for global telecast, the first edition of MTV Music Evolution will hit the shores of Manila through international hip hop in 2015.

“We are thrilled to be collaborating with the Tourism Promotions Board of the Philippine Department of Tourism for what promises to be the biggest concert party on a single stage in Manila next year!  Not only does MTV produce the most talked about live performances and events, but we also have a successful history of partnering with Tourism Boards around the world to create compelling and engaging youth experiences.  We hope to provide a platform for youth to continue to celebrate and discover music, while celebrating all that the Philippines has to present to the world,” said Vishal Kurien, Vice President for Advertising Sales, Southeast Asia, Viacom International Media Networks.

“We Filipinos like to entertain and perform for people. MTV Music Evolution will not only put the Philippines on the map of international music, but it will also serve as a global stage for the world to witness what Filipinos do best. The Philippines is a musically passionate country. And through our partnership with MTV, young people from around the world will now have the opportunity to share in this passion and experience why and how the music culture is even more fun in the Philippines. This is, indeed, one of the exciting events to look forward to during our Visit the Philippines Year (VPY) 2015,” Secretary Ramon R. Jimenez, Jr. of the Philippine Department of Tourism said.

In addition to the MTV Music Evolution, MTV will also help promote local music events organized by the TPB to profile the rich music heritage of the country. MTV Music Evolution will be supported by a wide range of integrated marketing initiatives driving awareness and engagement for the event. Marketing activities with media campaigns across key targeted markets will include consumer promotions, a dedicated microsite, and supporting social media and press campaigns.

Stay tune for further details of the MTV Music Evolution, including the artist line-up, will be announced in the run up to the event.

Photo caption (L-R)
Domingo Ramon C. Enerio III, Chief Operating Officer of Tourism Promotions Board Philippines
Ramon R. Jimenez, Jr., Secretary of the Philippine Department of Tourism
Paras Sharma, Vice President of MTV Brand and Digital Media Asia, Viacom International Media Networks
Vishal Kurien, Vice President of Advertising and Sales, Southeast Asia, Viacom International Media Networks