Coolest 10-Day Job At MTV World Stage Malaysia 2014

PRESS RELEASE






MTV is back with its hunt for the 2014 MTV World Stage Insider, a campaign that rewards a worthy candidate with the coolest 10-day ‘job’ ever to be part of MTV’s social media team for MTV World Stage Malaysia 2014 and receive an engagement fee worth US$10,000*. The MTV World Stage Insider holds the power in introducing fans to the MTV Experience from the inside via regular updates, videos, tweets, and pictures of the concert. This year, the chosen candidate will not only receive a once-in-a-lifetime MTV behind-the-scenes experience and the sizeable engagement fee, but to add a little cherry on top, MTV is also offering the candidate an optional MTV internship** after the 10-day engagement.

The MTV World Stage Insider search targets music fans from Malaysia and around Southeast Asia, who already have an active social presence (e.g. Instagram, Twitter, blog). Tagged as not the usual ‘nine-to-five’ role, the hunt for MTV World Stage Insider kicked off today through MTV Asia’s Facebook, Instagram and Twitter accounts and will close at 12pm on 24 July. The chosen candidate will be announced on 6 August, with the role commencement on 7 August till 16 August.

Applicants are required to submit a creative social media resume in a video, blog link or social post to MTV, telling or showing MTV what makes them the right candidate for the role; with video lengths no longer than two minutes. Applicants’ submissions with their video, blog link or social post can be on any of their social media platforms tagging to #worldstagemy and #insidews (privacy settings are to be set to public). Video, blog submissions and social posts must be titled “Hunt for MTV World Stage Insider”.

“Last year, the MTV World Stage Insider campaign not only demonstrated how MTV is at the intersection of music, creativity and youth culture, but it gave fans a creative outlet and voice through the chosen one, and gave them unprecedented ‘access’ to MTV World Stage Malaysia like never before,” said Paras Sharma, Vice President of MTV and Comedy Central Brands and Digital Media, Viacom International Media Networks Asia. “We at MTV are flinging our doors open again to hunt for the most exciting, inspiring, passionate and ambitious social media maverick in Southeast Asia – to offer the opportunity of a lifetime experience with MTV and the chance to get started on their dream path to a social media career success. It’ll be 10 days of hard, but very fun and rewarding work at this much-socially talked about music event in Malaysia and in Southeast Asia! Last year’s fans’ engagement exceeded our expectations and we saw amazing candidates. We can’t wait to see what the online community will discover through one of their own again. We are waiting for the creative social media resume that will catch our attention!”

Apart from the attractive engagement fee, the MTV World Stage Insider will get to:
  • “Take over” MTV Asia social media channels – Facebook, Instagram and Twitter
  • Have their blog reposted on the MTV World Stage Malaysia 2014’s official site on a dedicated page that also displays relevant content produced by him/her (if applicable)
  • Have a ‘backstage pass’*** to MTV World Stage Malaysia 2014
  • Connect the MTV Experience with fans
  • The option of a potential MTV internship** after the 10-day stint
  • The name of MTV on their CV, need we say more?

Last year’s MTV World Stage Insider the multi-talented 24-year-old, Matthew Zachary Liu from Singapore, assumed control of MTV Asia’s Facebook, Twitter and Instagram platforms, for a 10-day period. His news and scoops helped create ten times more buzz around the hashtag #worldstagemy, which trended on Twitter over the 10 days and top trended over four days in Malaysia. Liu’s updates garnered over 25,000 more followers across MTV’s social media channels on Facebook, Instagram and Twitter. Hear what Liu had to say about his experience, through a video clip that wrapped up his whirlwind social media ‘job’.

Recorded live for global telecast, the one-night-only MTV World Stage Malaysia 2014 outdoor concert is set to take place at Surf Beach, Sunway Lagoon on Saturday, 16 August 2014. MTV Asia also announced the first two artists gracing the MTV World Stage for the first time – homegrown international singer-songwriter, Yuna; and Universal Music Group International’s first K-pop idol group, Boys Republic, with additional performers to be announced shortly. The show premieres on-air Wednesday, 20 August at 6.30pm (WIB), 7.30pm (SG) and 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/PH) and 12am (MAL). Viewers are advised to check local listings in other markets.


Yuna


Boy Republic


Set to welcome an expected live audience of about 15,000 fans, MTV World Stage Malaysia 2014 is sponsored by Sunway, Xpax, Johnson & Johnson Vision Care, Hong Leong Bank and William Grant & Sons, and supported by Tourism Malaysia, music partner, Universal Music Group, broadcast partner, Astro, radio partner, hitz.fm and audio partner, Dolby.

MTV World Stage is a global series that bring multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.


WIN CONCERT PASSES

MTV World Stage Malaysia 2014 passes are not for sale and may be won by fans through an online game at worldstage.mtvasia.com. Fans can also follow the hashtag #worldstagemy for contest tips and updates.

Residents of Indonesia, Philippines and Singapore will have the chance to win all-expenses paid trips to attend the event. Contest terms and conditions are available on the website.

Sponsors and partners will be giving out passes through their own promotions.

PROGRAMMING SPECIALS

In the lead-up to the event, MTV will also be airing the following artist specials.


My Celeb: Yuna + MTV Hits: Yuna
  • 16 July at 6.30pm (WIB), 7.30pm (SG/HK), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/HK), 12am (MAL)
  • 6 August at 6.30pm (WIB), 7.30pm (SG), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/HK), 12am (MAL)

MTV Presents: Boys Republic + K-Wave: Boys Republic

  • 23 July at 6.30pm (WIB), 7.30pm (SG/HK), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/HK), 12am (MAL)
  • 13 August at 6.30pm (WIB), 7.30pm (SG), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG), 12am (MAL)
  • Additional airings of K-Wave: Boys Republic on 7, 8, 11, 12, 14, and 15 August at 4pm (WIB), 5pm (SG), 6pm (MAL)

NEWS UPDATES ON SOCIAL MEDIA

In the weeks ahead, fans can follow MTV Asia on Facebook, Instagram and Twitter for MTV World Stage Malaysia 2014 news updates.

Facebook: www.facebook.com/mtvasia

Twitter: www.twitter.com/mtvasia

Hashtag: #worldstagemy

Instagram: mtvasia



FOOTNOTES

*Travel & Expenses will be covered by MTV Asia separately.

**The chosen candidate who impresses the MTV team during his/her 10-day stint stands to be offered an internship with MTV Asia (subject to candidate’s availability, MTV’s business requirements, mutual agreement on terms, and compliance with applicable laws (e.g. employment regulations).

***Subject to on-the-role brief on rules of engagement and scope of backstage access as an MTV ‘staff’.

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