MTV announces new “2014 MTV MOVIE AWARDS” socially voted category for “FAVORITE CHARACTER”

PRESS RELEASE

MTV, along with social correspondents for the “2014 MTV Movie Awards,” Our 2nd Life (O2L) announced the debut of a new socially-voted category “FAVORITE CHARACTER”, for the “2014 MTV Movie Awards” that will premiere in Asia on Monday, 14 April at 8pm (WIB), 9pm (SIN/HK/PH) and 10pm (MAL). Building on the success of the first-ever social category integration that launched in 2012 with BEST HERO, MTV will once again put the power in the hands of the fans to choose a winner using the respective hashtags via Facebook, Twitter, Instagram and Vine.

Beginning today and continuing through to the live telecast, fans can vote for nominees for  “FAVORITE CHARACTER” via Twitter, Facebook, Instagram and Vine using associated hashtags – Katniss Everdeen (Catching Fire, #votekatniss), Beatrice Prior (Divergent, #votetris), Veronica Mars (Veronica Mars, #voteveronicamars), Loki (Thor: The Dark World, #voteloki), Khan (Star Trek Into Darkness, #votekhan).

This marks the third year that the socially-voted category has been incorporated into the “MTV Movie Awards” with the first award going to BEST HERO in 2012. Each year, the award continues to see significant growth with a 310% increase in social voting year-over-year.

O2L has worked alongside MTV since the start of the Movie Awards campaign and will continue up to and including having them as social correspondents for MTV on the Red Carpet. O2L members include Connor Franta, Ricky Dillon, JC Caylen, Trevor Moran, Sam Pottorff and Kian Lawley, who are among the most popular international millennial brands today collectively commanding over 8 million subscribers and 380 million views on YouTube. 

In addition, actor and producer Channing Tatum will receive the third annual “MTV Trailblazer Award” presented by Mila Kunis during the “2014 MTV Movie Awards”. Tatum is the first male to ever receive the “Trailblazer” award for boldly paving the way with his unique and diverse path in the film industry. Previous winners include Emma Watson and Emma Stone.

"Channing Tatum is the quintessential leading man for the MTV audience," said Stephen Friedman, President of MTV. "He proves that an action hero can have both a quick wit and a large heart. Whether he's baring his soul in The Vow, his chest in Magic Mike, or his humor in 21 Jump Street, Channing proves that by committing everything, you can accomplish anything."

Later this year, Tatum will reprise his role as Jenko in 22 Jump Street and share the screen with Mila Kunis in the upcoming Sci-Fi thriller Jupiter Ascending. He will also star in Foxcatcher with Steve Carell and Mark Ruffalo, as well as the animated film The Book of Life. He will soon begin production on the sequel to Magic Mike. 

To view the MTV Trailblazer promo, click HERE.

The “2014 MTV Movie Awards” will feature an exclusive, never-before-seen electrifying scene from the highly anticipated film The Amazing Spider-Man 2™, which swings into theatres on 30 April (Indonesia/Philippines) and 1 May (Singapore/Hong Kong/Malaysia). The sneak peek will be introduced by the film’s returning stars Andrew Garfield and Emma Stone who will be joined by new villain Jamie Foxx.

We’ve always known that Spider-Man’s most important conflict has been within himself:  the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that his greatest battle is about to begin.

It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone).  But being Spider-Man comes at a price:  only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city.  With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he.  And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common:  Oscorp. Directed by Marc Webb. Produced by Avi Arad and Matt Tolmach. Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner. Screen Story by Alex Kurtzman & Roberto Orci & Jeff Pinkner and James Vanderbilt. Based on the Marvel Comic Book by Stan Lee and Steve Ditko.

To view the Amazing-Spider-Man 2 promo with Andrew Garfield, Emma Stone and Jamie Foxx, click HERE.

Hosted by comedian and late night host Conan O’Brien, the “2014 MTV Movie Awards” will once again officially kick-off the summer blockbuster season, promising to deliver yet another epically funny, explosive, over-the-top show that features fan favorite films, actors and musicians. Mila Kunis join previously announced presenters Shailene Woodley, Ansel Elgort, Cameron Diaz, Leslie Mann and Kate Upton. Academy Award® nominated actor and producer Mark Wahlberg will be honored with the MTV Generation Award, and fittingly be presented the award by “Entourage” cast members Adrian Grenier, Kevin Connolly, Jerry Ferrara and Kevin Dillon. This will mark the first public reunion for the cast ahead of their highly anticipated movie release in June 2015.
                                                                        
The telecast will also serve as the kick-off to summer music, featuring global superstars Ellie Goulding and Zedd performing selections from the “Divergent” soundtrack. Ellie Goulding will perform “Beating Heart” live for the first time, while Zedd will perform “Find You” with Miriam Bryant and Matthew Koma. In addition, MTV is adding a music discovery slot into "MTV Movie Awards" that will feature MTV Artist to Watch Twenty One Pilots performing their current single “Car Radio”. Additional performers will be announced at a later date.

Voting for the “2014 MTV Movie Awards” is open at MovieAwards.MTV.tv through Saturday, 12 April in categories you’ll never see in any other awards show, including Best Comedic Performance, Best Villain, Best Kiss, Best Scared-As-S**t Performance, Best Musical Moment, #WTF Moment, Best On-Screen Duo, Best Fight, Best Shirtless Performance and more. Voting for Movie of the Year will continue throughout the live broadcast of the show.

The presenting International sponsor for the 2014 MTV Movie Awards is 20th Century Fox’s X-Men: Days of Future Past.

The 2014 MTV Movie Awards will air across MTV's global network of more than 60 channels reaching more than half a billion households around the world.  In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.


Jesse Ignjatovic serves as Executive Producer for the “2014 MTV Movie Awards.” Garrett English serves as Executive Producer and Executive in Charge for MTV. Lee Lodge and Jen Jones serve as Executive Producers. Wendy Plaut serves as Co-Executive Producer and Executive in Charge of Celebrity Talent. Amy Doyle is Executive in Charge of Music and Celebrity Talent. Joanna Bomberg is Executive in Charge of Music Talent.

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