Cris Cab - MTV’s Int'l Push Artist for March

MTV International has announced that Cris Cab, reggae-soul singer, songwriter and protégé to Pharrell Williams, has been selected to be MTV’s International PUSH artist for the month of March.

Having already accumulated more than 12 million YouTube views, Cris Cab’s unique blend of reggae, soul and pop is proving to be a popular choice with audiences around the world. Mentored by acclaimed singer, songwriter and producer Pharrell Williams and with production support from reggae icon Wyclef Jean, Cris garnered industry attention with his 2012 release ‘Echo Boom’. The full length mix-tape created ‘for the wired generation’ has already received more than 300,000 downloads and features production collaborations with both aforementioned stars, as well as PJ McGinnis, Supa Dupes and 88 Keys. Signed to Island Def Jam, the 21 year-old rising star’s current single ‘Liar Liar’ has already amassed over 4 million YouTube hits!

Tipped by MTV as one of the next big artists to watch in 2014, Cris Cab is the latest talent to be championed by MTV PUSH - MTV’s global promotional vehicle dedicated to bringing music fans around the world the latest talent. Cris Cab will be heavily promoted throughout March, across all MTV’s international platforms including 63 channels in 152 territories worldwide, 40 MTV websites and 80 localised social network channels.

Cris Cab commented, "It’s such an honour to be chosen as the PUSH artist of the month. To know that MTV wants to support my music and my career means the world to me."

As an MTV PUSH artist, Cris Cab will be joining a plethora of musical talents who, through the support of the network and the PUSH initiative, have gone on to become some of the hottest and best loved acts around including Justin Bieber, Lana Del Rey, Bruno Mars, Carly Rae Jepsen, Rita Ora, LMFAO, Jessie J, Ke$ha andZedd.