Nokia X

"Nokia has launched a family Android phones with three variants--Nokia X, X+ and XL--at affordable prices. All three Nokia X variants are going to be low-cost phones with the Nokia XL expected to be priced around Rs.9,000. For now, the prices that have been revealed are: Nokia X for 89 euros, the X+ 99 euros and the larger LX carries a price tag of 109 euros."
 I thought this was pretty crazy! Won't arbitrage be possible then??!?!?
Anyway, I don't like how the phone market is turning out. Apple came up with this cheap looking variant of iPhone that seems to copy Nokia, and now even Nokia is becoming cheaper. It seems like brand inflation to me!