FIDé Fashion Weeks 2013 ~ MCM

Photo Courtesy of FIDé Fashion Weeks
Mode Creation Munich, commonly known as MCM, is South Korean luxury brand of leather goods, apparel and footwear. 

The brand is helmed by president and chief executive officer Ralph J. Polese, former president of Gucci Korea, with Michael Michalsky as its main designer. The company has offices in eight countries with over 270 boutiques worldwide in 30 countries. Its range of products includes luxury handbags and vintage briefcases, as well as its men's bag products and gloves.  

It was a German brand founded by Michael Cromer in Munich in 1975 as 'Michael Cromer Munich' (MCM). It was headquatered in Zurich, Switzerland until 2005, where it was taken over by Mrs Kim Sung-Joo, Founder & CEO of Sungjoo Group. 

Mrs Kim is now also the Chairwoman and CEO of MCM Holdings AG. She was ranked among the "Top 50 Women to Watch" by the Wall Street Journal in (2004) and selected as one of the "New Century Leaders" by CNN for the Best of Asia in (2003). She is known for being actively involved in promoting women's leadership, supporting humanitarian causes worldwide and for her outspoken stance against corruption. 

Photo Courtesy of MCM
 MCM first WOWED the crowds in 2012’s Men’s Fashion Week, with a glimpse of their iconic monogram and a show of sheer extravagance - a large scale performance with dances, celebrities such as Sung Hoon and Daniel Henney. If the outpour of golden confetti was anything to go by, their showing this year will only be bigger and better. 

Prepare to be swept off your feet as as MCM has lined up South Korean pop sensation, Jung Ji-Hoon, better known by his stage name, Rain, as part of their show at Fashion Week 2013. *screams** 

Rain is an avid fan of the brand often seen touting its iconic monogrammed backpack and clothes. He have also fronted MCM’s campaign for luxury travel. Both Rain and MCM are amongst South Korea’s most popular and renowned icons, and their close relations further reiterates the symbiotic relationship between music and fashion.

Photo Courtesy of FIDé Fashion Weeks

And the icing on the cake? To commemorate this milestone, FIDé Fashion Weeks will be giving out an MCM backpack signed by Rain!!!! (Wendy: OMG!! Screamsss!!! Editor's note: OMGGGG SCREAMS WITH WENDY) 

So stay tuned to find out how you can stand a chance to be the lucky winner!!!!

MCM backpacks have also been seen on international singing sensations such as Rihanna, Chris Brown and Justin Bieber.  

MCM is also set to open its first flagship store by October 2013 in Singapore which will be its first foray into South East Asia. The shop will be situated at The Shoppes at Marina Bay Sands, will stock the brand’s iconic monogrammed backpacks, shoes, accessories and other apparel. With its increasing prominence and street-cred, we have no doubt that the MCM show this year and their store will cement their position as one of the most exciting and fastest growing luxury brands in the region. 

We can’t wait to see what they have lined up for us. The MCM show is on 11 October 2013, Friday.

Rach X Rella is honoured to be invited to grace Fashion Week 2013 so stay tuned for our live reports & updates!
See the full Fashion Week 2013 schedule at and follow Fide Fashion Weeks on Facebook and Twitter for more information on the upcoming Fashion Week 2013.