10 Fun Facts About Benefit Cosmetics

Benefit Cosmetics is one of my absolute favorite cosmetic brands, mainly because their quirky product names and packaging makes my makeup routine fun! I would love to do a tutorial on makeup with their key products soon but here are a few fun facts which you might not know about them!
  1. Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford.
  2. The decision of having their own beauty boutique was merely based on a coin toss, heads for a casserole cafe and tails for beauty boutique. Guess what the result was?
  3. They were initially called "The Face Place".
  4. Their first product was a blush and lip tint called “Rose tint” (now renamed "benetint") and was actually created for an exotic dancer in need of a (ahem) nipple tint!
  5. There is one Benetint sold every minute.
  6. Each of their 200 products comes with a whimsical name and story.
  7. Every Benefit Brow Bar is staffed with professionals, highly trained in the art of brow shaping.
  8. THEY'RE REAL is the #1 selling mascara in the UK.*
  9. POREfessional is the UK's best-selling primer*
  10. Benefit Cosmetics is now a global brand selling at over 2,000 counters in more than 30 countries.

*Source: The NPD Group.

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